Fashion Schools and Academies started to emerge and the youth was attracted to the Art of creating fashion. Design and practicality were of great importance. As a result of the after war baby boom, the post war society was quite young and for the first time fashion was addressed to teenagers as well. Boutiques occured whose marketing included music and art. The trend for fast changing collection was set.
The greatest invention was the miniskirt introduced in 1964 by designer mary Quant. As materials shiny artificial fabrics like PVC conquered the fashion world.
Icon of the era is definitly Twiggy