Since October 1994 the Dutch photographer Ari Versluis and profiler Ellie Uyttenbroek have worked together on an art project called Exactitudes. Inspired by a shared interest in the striking dress codes of various social groups, they have systematically documented numerous identities over the last years first just in Rotterdam, later also in other cities.
The name of their series Exactitudes comes from the combination of exact and attitude. By steering their subjects into an identical framework, with similar poses and a strictly observed dress code, Versluis and Uyttenbroek work in an almost scientific manner. Though their assumed objective photographic viewpoint and stylistic analysis shows that the artistic aspect dominates their work.
I got especially interested in the apparent contradiction between individuality and uniformity which is taken to an extreme in their work. Interesting is also the spoken definition of each group which you can hear visiting their website.
“L’ exactitude n’est pas la vérité”