Sunday, 16 March 2014

dreams built for fashion II - set design

Bureau Betak has also done amazing set designs for other designers than Dior and one realizes that a good set design complements the vision of the fashion designer. I have chosen here examples to show the variety from minimal light concepts to full stages.

Diane von Fürstenberg Prêt-à-porter
Fall/ Winter2014
Diane von Fürstenberg is famous for her wrap dress and bold prints, the set design reflects those elements and let the prints continue from dress to space.

H&M Prêt-à-porter
Fall/ Winter 2014
The set design for H&M created a modern industrial setting to emphasize the young attitude of the brand and to create a club like atmosphere.


Hugo Boss Prêt-à-porter
Fall/ Winter 2014
The set for Hugo Boss works with reflection through mirror elements which create interesting new perspectives in the artificial birch forest. Similar as the collection itself the set is reduced and sophisticated.

Jason Wu Prêt-à-porter
Spring/ Summer 2014
The set for the Jason Wu collection consists basically just from light sculptures which create an interesting tension with their modern dynamic and the old facade of the building outside.

Peter Pilotto Prêt-à-porter
Fall/ Winter 2014
Peter Pilotto stands for kaleidoscopic prints and patterns and as colorful and complicated the fashion design is, as colorful and maze like is the stage with its several crossings.

Peter Pilotto Prêt-à-porter
Spring/ Summer 2014
Also the summer collection played with layers of colors and light which reflected the clothing designs which worked with patterns and materials

Rodarte Prêt-à-porter
Fall/ Winter 2014
An interesting design had also the Rodarte show with the circle of light on the ground which gave the collection the right atmosphere also for the inter galactic part of the collection.

Viktor & Rolf Haute Couture
Spring/ Summer 2014
Viktor & Rolf used for their Haute Couture show a minimalistic set design which emphasized the dynamic of the presentation and complemented the minimalistic design of the clothes.

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