Saturday, 29 March 2014

dreams built for fashion IV - exhibition and event design

The last post of the series "dreams built for fashion" is dedicated to exhibition and event design.

Esprit Dior Exhibition
September 13th to November 20th 2013
MoCA, Shanghai

The first example is the "Esprit Dior" Exhibiton in Shanghai which let the visitors step into the world of the House of Dior and its magical spirit. Founder Christian Dior (1905-57) created after World War II the revolutionary “New Look”, celebrating ultra-femininity and opulence and suffusing women’s wardrobes with a soft, new vitality of color. His sure taste, passion for beauty and excellence, and avant-garde spirit came together in what later was to be called the Esprit Dior.

Art, architecture, perfumes, jewelry, accessories and haute couture garments are all fundamental to the Dior spirit. They are strongly defined and rejuvenated to express a contemporary way of life which is also reflected in the exhibition design.













Dries van Noten - Inspirations
1st March - 31st August 2014
Les Arts Décoratifs – Mode et textile

The second example is the exhibition about Dries van Noten at  the Musée des Arts Décoratifs in Paris. With the exhibition Dries van Noten offers the visitor an insight of his design and working process. On display are pieces from Van Noten’s personal archives and from the depot of the Musée des Arts Décoratifs, as well as works of art on loan from private collections and other museums.
Van Noten draws his inspirations from a broad range of sources and his interests go far beyond fashion.

An interesting example is the combination of images of his ‘winged’ menswear show from 2000 with a large Butterfly art work by Damien Hirst from 2003 and the butterfly print of an Elsa Schiaparelli gown dating to 1937. According to the designer those creative connections are sometimes made only in retrospect. When he designed the 2000 collection, for example, Hirst had not yet begun working with butterflies.
The exhibition design is as layered as one can imagine a creative work process and could be considered as a built mood board or sketch book.





                     



                     






Felipe Oliveira Baptista Exhibition
October 17th 2013 - February 16th 2014
MUDE, Lisbon

Felipe Oliveira Baptista is a Portuguese fashion designer who is established in Paris. The Museu do Design e da Moda in Lisbon has dedicated him a retrospective showing his work over the last 10 years. His silhouette is simple and modern with an avant-garde aesthetics which is reflected in the minimalistic exhibition design which works with the contrast of the unfinished look of the building as a kind of installation and combines future and past.













Isabel Marant for H&M launch party
Thursday October 24th 2013,
Tennis Club de Paris

The last example, the launch party of Isabel Marant for H&M, can be seen between retail design and exhibition design. Aim is also to let the guests be part of the ideology behind the brand and reflecting a certain kind of life style the brand stands for, while at the same time presenting the clothes and having a relaxed party atmosphere.











For more, check out also Part I, II and III!


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