Dior Homme / Tokyo
The concept for the Dior Homme interior is created by the French design duo M/M (Paris) and is part of an ongoing series of collaboration with various creatives for selected Dior Homme stores around the world. The installation in Tokyo is based on the brand's spring 2014 catalogue project that was art directed by M/M (Paris) and creative director Kris van Assche. Van Assche took the inspiration from a trip to Art Basel - Miami Beach, and has infused his newest collection with summery splashes of colour and geometric shapes.
Tokujin Yoshioka has created a colorful retail space under the name "reality lab" for the Japanese fashion house Issey Miyake to display their innovative couture creations. Yoshioka works with strong visual elements and strong colors to highlight the cutting-edge garments. The materials are reduced and also the shapes of the furniture emphasizes the minimalistic design. Main design elements are the colors.
Jo Nagasaka/ Schemata Architects created a concept for the 3.1 Phillip Lim's pop-up store which works with contrast to the glittery location of the shop an also to the products themselves. Various types of display furniture that are made from recycled materials like wire hangers, used furniture, wood scrap, comic books and more are placed randomly within the space. They are bumpy, rough and raw-and effectively serve as backdrops for 3.1 Phillip Lim products and emphasize their luxury.
The tuxedo inspired concept of the London flagship store which was seen through by Saint Laurent's art director and fashion designer Hedi Slimane works with reduced materials like polished metals, marble and raw concrete. Similar to the iconic Smoking Suit, the color code is reduced to matte-black and glossy-white accents. The modern materials are set also in a time contrast with the Art Deco vitrines and the Art Deco panels found in Yves Saint Laurent’s Rue Babylone apartment and close the band between history and future of the famous fashion house. Slimane works with a similar aestetics also for his fashion shows and photographs.
The concept for the New York flagship store of Sass & Bide works with the contrasts of nature and art. According to Australian designer Kelvin Ho from Akin Creative: "The store represents the juxtaposition of nature and the built form" The inspiration for the concept are various as the Soho location also echoes a gallery and the space's history as a carpentry shop which can be seen in the original timber floor, pressed metal ceiling and pipe work. The artificial nature in form of five tree sculptures which create the white cave-like atmosphere where sculpted by the Brooklyn-based The Guild.
Stuart Weitzman/ Milan
The Milan boutique is the first out of 5 which Zaha Hadid is designing for the American shoe designer Stuart Weitzman. Each boutique shall have an unique design corresponding to the location though the design language shall unite them. For the Milan boutique Hadid has created a monochrome interior where curved forms integrate modular shelving systems and seating areas for customers.