Friday, 12 September 2014

Fashion Week NY - the stages

Before we leave New York for this season, let's have a look at the amazing set design of the fashion shows. My personal highlights were for once the underwater world at the Rodarte show and the shadow play at The Row. Both sets were realized by Bureau Betak.

_Rodarte, RTW-SS15
Center 548, New York

Fitting to the theme of the punk mermaids, Bureau Betak has created an amazing underwater world based on mirrors and neon lights. The set has similarities to a club and the atmosphere reflects the collection which plays with the contrasts of a romantic fairy tale, destruction and myth.



_The Row,  RTW SS15
52 Mercer Street, New York

The set design for The Row couldn't differ more, but also here the set reflects the attitude of the design which emphasizes in its simplicity the material in its diversity. The play with shadow adds just another dimension to the play.


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